A series of several 30 second 3D animations for a mobile car brochure app.
Client: Chevy Bolt
Agency: Commonwealth // McCann, Tool
Role: Designer, 3D Animator, 2D Animator
Tools: Cinema 4D, Octane Render
Commonwealth // McCann and Tool partnered together to give the typical car manual a face-lift. By using computer vision and AI recognition Tool was able to create a mobile experience that is activated by a simple scan of the brochure at a local Chevy dealership. The scan leads to supporting video content to better explain car features. Regen on Demand and One Pedal Driving are the two of the several animated videos that I designed, built, animated, and rendered using Octane. Included are design explorations and styleboards that helped establish the look, feel, and colors of each video.
© 2021 Seth Benson Motion Design